3/1/2023 0 Comments Every door direct mail![]() Stick to one main purpose for your EDDM® postcard.Īre you promoting a new product line or store opening? Are you a realtor announcing your next open house? Or do you simply want to greet both old and new customers during the holidays? Decide on your postcard’s central message and design every element to serve this purpose. How to Craft an Effective Direct Mail Message Optional bundling in sets of 100 is also available to meet USPS requirements for EDDM®. Together, these options allow you to create quality postcards in EDDM® compliant sizes and formatting that suit whatever artwork you have. You also have the choice to use standard EDDM® retail indicia or to have your indicia on your artwork file. This is crucial for designs that extend up to the edge of your final size.ĭirect mail postcards’ available finishes include matte, gloss, and high-gloss UV. Bleed should include the background of your artwork, up until the edge of this area.Only your background color should be seen here, but cannot include anything in the safe zone. The trim line determines where the final design will be cut.This prevents essential information from being cut in the final print. A safe zone should not include any important details, text, or images beyond its green dotted area.The sample design below shows how your artwork will appear with the guidelines considered: Our three most popular sizes are:ĭownload any of the templates available to ensure the file follows all the necessary printing guidelines. Not more than 15 inches long, 12 inches high, or 3/4 inch thick.Īll available sizes follow the EDDM® postcard requirements.One of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick.Rectangular with four square corners or finished corners that do not exceed a radius of 1/8 inch.The dimension guidelines as listed on the USPS EDDM® page are: The 3 most popular Every Door Direct Mail® postcard size options are: We print approved EDDM® sizes from 6.25″ x 8″ to 11″ x 17″ on your choice of durable 14 pt. At Valley Print Logistics, we take care of every customization detail, from sizes that fit EDDM® postcard requirements to cardstock that endures multiple handling. ![]() This removes the need to upload a mailing list or include a postage permit. Once your postcards are ready, USPS will deliver your message to every address in the selected postal route. Just use the USPS’ mapping tool to see which postal route fits your potential customer profile based on demographic data like age range and household income. You can easily promote your business and expand your current market reach. This direct mail strategy lets you reach a specific demographic at affordable rates. Need to create personalized messaging that will reach your target demographic? Print EDDM®-compliant postcards that fulfill the USPS’ requirements.
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